For the past 15 years, Yvonne has been marketing solutions to financial institutions in the wealth and payment segments. In this time, she has seen how compliance is constantly changing and growing. Generally, people tell her regulation is a pain. To that end it is interesting how technology is able to help her clients.
Yvonne’s regtech journey began 10 months ago when she joined the Swiss-based scale-up Apiax in a business development role. She is their first employee in Asia and her job is underpinned by her marketing skills to help build branding for the firm in Asia. Apiax, working with content partners, transforms text-based rules into digital machine-readable rules providing binary answers. She explained how she is still learning about regulations and the vendor landscape where a lot of vendors are providing regulatory solutions.
When asked about diversity, Yvonne expressed the view that there should be as many women as men in leadership positions. She stated there is strong female leadership in the Singapore financial regulatory body and in local banks. She feels Western cultures perhaps are more vocal about diversity & inclusion than Asian cultures. That said, she believes the younger generation are now more exposed to more diverse cultures and they are embracing this. Singapore is a multi-cultural nation and they are very used to different races and ethnic groups.
Yvonne also talked about her admiration of Michelle Obama and the basis for this. To hear the whole interview in full, we encourage you to click on the link below: