With nearly half the world’s population now active on social media platforms, you've surely heard people talk about social selling and social listening.
For those looking to get started in social selling, or those wanting to brush up on their existing skills, two RegTech Women Advisory Board Members – Lucy Heavens and Kate Makuen - put together 10 quick hints and tips to achieve maximum engagement with your target audience on LinkedIn. This webinar was first presented last month, however, there were technical issues affecting sound quality. Lucy and Kate kindly re-recorded this Social Selling webinar last week on BrightTalk.
Lucy began the webinar sharing that she prefers the term "social engagement" to "social selling", because the overall objective is to leverage LinkedIn to engage with prospects. She also gave listeners some interesting statistics to emphasise why LinkedIn is such an important platform. These are highlighted in the graphic below:
In the webinar you’ll learn Lucy Heaven's and Kate Makuen's ten top tips for using LinkedIn, including:
1. Optimising your profile
2. Joining LinkedIn Groups and other forums
3. Social listening
4. Sharing your content
5. #Hashtags: they are not just for Twitter
6. Tracking engagement
7. Connecting etiquette
8. Being consistent
9. Seeking referrals
10. Knowing when to take your connections offline
The webinar recording is available on-demand so grab a cup of tea and listen to the webinar at your leisure. We're pretty sure that you’ll learn something new about LinkedIn and maybe make some changes to how you use the platform.